We are a Family Group, based in Bordeaux – France, with more than 150 years of experience in International Trading.

We developed a unique expertise in Air Conditioning and Home Appliances products for tropical countries.

Our brand WESTPOINT is  active on 5 continents, where we have created a powerful network of distributors in over 90 countries (Africa, Middle East, Caribbean, Oceania…).

Thanks to our skilled staff, our agile & dynamic actions and our in-depth markets knowledge, we achieved strong position and brand awareness in these territories.

Our distributors and our suppliers are historical partners, with whom we established long-term and trusting relationships.

OUR MISSION : Improve everyone’s daily life.

We want to make life easier for our customers, by offering quality products, at the right price, with tailor-made services adapted to their environment.


These values are the basis of the quality of exchanges between human beings, whether they are collaborators or partners.

We care about each individual and drive our actions with respect, integrity, transparent communication and loyalty.



A value that permeates every aspect of our business, with a constant pursuit of doing better.

It’s a state of mind, we all share this desire to surpass ourselves to be able to provide the best for our consumers.



Listen to consumers, understand their culture, environment, market and needs is our priority.

Open-mindedness is essential in our worldwide activity; we always invite our team to have creative problem-solving approaches.