Compagnie Française d’Etudes et d’Entreprises (CFEE) -WESTPOINT INTERNATIONAL is part of a family
Group established in Bordeaux (FRANCE) since the 18th century when
Bordeaux was one of the most important European Atlantic port.
Historically dealing in Shipping & International Trading, CFEE began
its WHITE GOODS activity in 1960, when it became the sole
distributor of the THOMSON-BRANDT French Group for Africa and
Middle East markets.
In the late 70’, THOMSON-BRANDT decided to concentrate its
development on the European market and dropped their “Tropical”
In 1978 CFEE officially bought from them the Tropical brand
“WESTPOINT” and since then it has been serving millions of homes
worldwide with its various range of Home Appliances and Air
Today WESTPOINT is a French global brand which is sold in over 85
countries, supplied from manufacturing facilities in over 20 countries
through state-of-the-art logistics and supply-chain systems.